When I was the VP of Creative and Digital at Monster Energy, I would personally roll up my sleeves and design many of the new cans such as the Rehab series. I also wrote many of the stories on the cans. So, when Jacked Up Fitness asked me to design a new line of performance sport supplement packaging, I was super excited to jump in.
I just love the subtle tone-on-tone black background textures I custom designed for each flavor profile. The hexagon shape lends a science feel while creating the perfect repeating container for a shape that reflects the flavor's name.