When I was the VP of Creative and Digital at Monster Energy, I would personally roll up my sleeves and design many of the new cans such as the Rehab series. I also wrote many of the stories on the cans. So, when Jacked Up Fitness asked me to design a new line of performance sport supplement packaging, I was super excited to jump in.

I just love the subtle tone-on-tone black background textures I custom designed for each flavor profile. The hexagon shape lends a science feel while creating the perfect repeating container for a shape that reflects the flavor's name.

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This year at SXSW 2024, you cannot say the word "pitch" or "panel" if you're not officially with the their event. So naturally, everyone will be saying those words—especially the maverick founder types that start cool new companies. That's why I though it was brilliant when Funded House came up with their "Presenting. Information. To. Critical. Humans" program, aka "P-I-T-C-H."

After laughing out loud, I thought man, this needs to be plastered everywhere in Austin - let's "sticker the town" with a rad sticker. My brain immediately thought of the old 1970s vintage "Pitch In" campaign promoting trash clean up. It was a hip campaign and the bumpersticker became legendary. As kids, we even had that sticker on our skateboards and lockers.

And so, this radical P-I-T-C-H program logo was born.

Working in conjunction with another agency to do the development, this website redesign was a three-way collaboration between the newly hired internal creative staff at Effectv (midway through design!), development and design. Ultimately, however, for as many cooks there were in the kitchen, I think the website came out beautiful and the client was super stoked on their modern, fresh redesign.