Supercharge Your Business: Affordable Website Design

What Does a New Small Business Website Cost?

In the ever-evolving digital landscape of 2024, small businesses are discovering that a well-designed, user-friendly website can be a game-changer for their bottom line. Contrary to popular belief, achieving this transformation is more affordable than you might think. In this article, we'll delve into key insights that address the benefits of a professionally designed website, the rise of independent designers, and how small businesses can leverage purpose-built landing pages to boost conversions.

Unlocking Customer Conversions with a Stellar Website Design

A visually appealing, user-friendly website can significantly boost customer conversions. According to recent studies, businesses with an optimized website experience a 20% increase in customer conversions on average. Small business owners can relate to the idea that a well-designed online presence not only attracts visitors but also turns them into loyal customers. Investing in a quality website is an investment in the future success of your business.

The Rise of the "Agency of One" Designer

In 2024, many experienced designers have taken the leap to go solo, offering high-quality design and user experience at a fraction of the cost of traditional agencies. These nimble, fast, and cool designers bring a personalized touch to your project. Small business owners can benefit from their expertise without breaking the bank. The agility of solo designers often results in quicker turnaround times and a more tailored approach to meeting your business needs.

Professional Small Business Websites Under $5,000

Contrary to the misconception that professional website design is expensive, small businesses can get a top-notch website designed for $5,000 or less. Building the site on robust platforms like WordPress or Webflow may incur an additional $2,000 - $5,000, depending on the desired features and functionalities. This investment is a wise one, given the long-term impact a well-structured online presence can have on customer trust and engagement.

Harnessing the Power of Purpose-Built Landing Pages

For businesses looking to market specific products and services, purpose-built landing pages are a game-changer. Statistics show that focused content on landing pages can result in a conversion rate increase of up to 50%. These landing pages can be designed and built within two weeks for under $5,000, making them a cost-effective strategy for driving targeted customer traffic.

Driving Traffic with Ads to Boost Conversions

Once your landing pages are ready, leverage social media and Google AdWords advertising to drive targeted traffic. Small businesses can benefit from the precision of these advertising channels to reach their desired audience. Investing in well-targeted ads is an efficient way to maximize the impact of your website and landing pages, resulting in increased conversions.


As we step into 2024, small businesses have a unique opportunity to transform their online presence without breaking the bank. A professionally designed website, crafted by a solo designer or a small agency, coupled with purpose-built landing pages, can significantly impact customer conversions. Don't miss out on this affordable and powerful strategy to elevate your business - reach out to us at for a quote tailored to your small business needs. Your journey towards a more successful online presence starts here.

Lisa Lopuck

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Lisa Lopuck has been a pioneer in interactive media and digital design for 30+ years.

Imagine what we can accomplish together

Lisa Lopuck, founder and Chief Creative Officer of
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About Lisa Lopuck

Lisa Lopuck is a pioneering digital creative executive with 30+ years experience on both the agency and the brand side. She is a best-selling author of 7 books on interactive media, including the original “Web Design For Dummies.” Lisa founded to offer high quality UX / UI web design, branding, identity, and packaging, creative services for cool brands at a fraction of the costs traditionally associated with digital creative and design agencies.
She also offers ongoing, monthly fractionalized creative strategy and services. Prior to DigitalPop, Lisa served as the Chief Creative Officer at Xivic, a digital agency, was Vice President of Creative and Digital at Monster Energy, and was a Creative Director at both LEVEL (a Publicis Groupe agency) and Walt Disney Parks and Resorts Online.
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Author of 7 books on interactive design
Signature Member of National Watercolor Society (NWS)
FEI dressage rider
4.5 tennis player