Project Wellbeing, a luxurious sports science and wellness center

Project Wellbeing is a luxurious sports science and wellness center designed to elevate both body and mind. DigitalPop created a refined brand visual language and guidelines, then brought it to life with elegant website templates—all crafted with a modern, indulgent tone that conveys sophistication and serenity.

Project Wellbeing branding and creative direction by Lisa Lopuck

Website Lookbook

Visual language
Element design
Photography direction

Branding & Identity

Brand refinement
Brand guidelines
Palette and font usage

Creative Direction

Website creative support
Collateral design direction

Project Wellness website design look book by Lisa Lopuck

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Brand identity & guidelines
Website design
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Packaging design

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Brand identity & guidelines
Website design
Collateral & presentation design

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Brand identity & guidelines
Website design
Creative direction

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Brand positioning & guidelines
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Brand identity
Can design
Case packaging

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